Canada Goose is rolling out direct-to-consumer strategy.The Canadian winter clothing manufacturer has been experiencing a serious decline in profits during the last few months. Since the entire retail industry is in a slump right now, Canada Goose is planning on building more official websites and exclusive shops to cushion the blows.. Since the retail industry is struggling, the “direct to consumer” strategy reduces the potential loss for Canada Goose. If fewer people want to shop from retail firms, they might buy the product from the manufacturer directly. In this situation, firms should offer more, and easier ways for consumers to access the product that they need.
The developing of internationalization and internet save expenses for the firms. As a new soft line brand in this new digital period, Canada Goose can access three billion consumers without investing money on fancy stores and expensive campaigns. This is the reason that Canada Goose builds more official websites for consumers to visit. Firms should always change their ways of commutating with consumers with the most popular way in a specific period. Some analysts think Canada Goose should have implemented this plan earlier. Besides the consumers from European countries and North America, Asia is a significant market area. Despite the region inhabiting about half of the human population , there is no direct way for these consumers to buy the products which reduces the revenues for Canada Goose. But, Canada Goose seems like it does a fantastic job with external factors and will continue to do so despite poor performance from the retail industry as a whole. As the retail industry underperforms, Canada Goose expands in different ways which helps maintain its revenue; a very good strategy that looks as though it will pay off in the long-run.