Facebook’s mission statement states that their “mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them”. Over the years, due to the popularity of video content from creators and news media on Social Media Platforms, Facebook has shied away from the second half of its mission statement. The magic of connecting friends and family has slowly deteriorated and been replaced with controversial content as well as news media and Youtube-like creators. As many youths were shifted towards different social platforms, Facebook’s target market geared towards those customers and focus on video content.
Recently Adam Mosseri, the vice President of Facebook claimed, “you will see more content from friends and family, and less from brands and publishers”. With this new algorithm, there are a lot of changes that are going to come back. First of all, it is working back on its main strategy, its goal to connect people to their family and friends. Facebook has lost its magic that it used to have and has become a different social media platform; it has changed its rhythm, and users aren’t appreciating it. Now, Facebook is focused on showing more content from friends and family of the user rather than public pages and sites. This also comes from the heavy backlash that it received due to fake news flooding one’s news feed during the elections and still happens now. It has also been accused of spreading negativity among people with their current News Feed layout. For many people’s personal experience, Facebook over the years, has been a platform for others to watch and receive news and alerts rather than socialize with friends. There are other platforms that user use to socialize with their friends and family. However, with this new algorithm, Facebook is expanding its target market to get back users who were once theirs. The vice president went on to say to decrease content from public pages, firms, and brands, while promoting posts from friends and family.
When asked about advertisers, he said the advertising was something different and it will not be impacted. But also mentioned, there will be some changes to how it will be advertised. Paid promotion in Facebook is done by a lot of businesses, and now since public posts are getting reduced, expect more paid promotions to roll out. A lot of questions can be asked about how this might affect the price of advertisement, how it might affect people from different places, and what will happen to the price of such an advertisement? What this algorithm will do shall be seen in the coming weeks but will this change people’s perspective on Facebook?