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If you dream is to 3D print a pizza, let me introduce you to Natural Machines, the company that is making your dream a reality. The Barcelona based company is developing a 3D food printer called the Foodini which will change the way you think about food. With an “open capsule model”, users can print food that is fresh and natural. The appliance, which will ultimately be sold for mass market consumption, is the gadget you need to bring your kitchen into the future.
Natural Machines is targeting their product towards two groups: professional chefs and home cooks. With a Foodini in a restaurant kitchen, the opportunity for unique food presentation multiplies. Customers want more than just a tasty dinner; they want an exciting experience that draws them back to a restaurant. the Foodini provides both. Using different sized nozzles, the Foodini can print anything from paper thin crackers to burgers in just a short time. The professional kitchen is Natural Machines’ primary target. When the design is perfected, Natural Machines anticipates bringing out a cooking version for personal use.
In a home kitchen, the Foodini connects the joy of cooking with healthy choices. Food lovers of all ages will want to use the Foodini to create customized meals with their favorite ingredients. It allows you to print everything from pasta to pretzels in a completely personalized way. Natural Machines wants the Foodini to be a staple in every home kitchen.
It is no small task to create a new and in-demand kitchen appliance, and Natural Machines has thought of the user when designing the Foodini. The design allows users to fill the capsules with any food they wish to print. This variety of use broadens its application in many kinds of homes. The goal of the Foodini in the home kitchen is to “make food fun”, and to be able to eat your
favorite foods, but to create “healthier versions make with fresh ingredients.”
Natural Machines boasts interest from people in 90 countries. With the possibility of printing personalized chocolate sculptures, it is no wonder they have received such enthusiasm. Aesthetics is a trend that is becoming increasingly important when developing a product (Harvard offers a class called Business of Aesthetics where students learn the importance of design), and Natural Machines is set to capitalize on this trend. In a time where food pictures on social media are almost always popular, the Foodini will be a prized tool for content creators and food stylists around the world.
3D printing is still a relatively new industry. PwC estimates that “66.7 percent of manufacturers are adopting 3DP in some way.” However, most of these companies are still experimenting with how this technology can be integrated into their operations. 3D printing can be disruptive to the point where most business have not yet been able to harness its full potential. Natural Machines’ greatest strength with the Foodini is its ability to promote growth and creativity within the industry.
The 3D printing industry is expected to be worth over $20 billion within the next five years, and most companies are still in the developmental stages. Natural Machines has created an exciting product that is go help shape and grow this industry.
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