Imagine this: You’re a DU student studying abroad in Zurich, Switzerland walking home from the library late one night and out of nowhere you’re hit by car. As your life flashes before your eyes you begin to think to yourself…. “This is the end”. Sometime has passed and you begin to realize where you’re at; you’re in the back of an ambulance on the way to the hospital. There’s a cold stinging pain coming from the side of your stomach. You look down and there’s blood gushing from your abdomen. In your mind, you’re thinking the worst, you’re in Zurich Switzerland, 200 thousand miles away from your family, and your blood type is AB-negative, the rarest type of blood in the world. You are now in the hospital, doctors hovering over you nurses, sticking needles and tubes every which way inside your body. You over hear one say, “if we don’t get a blood transfusion in the next 3 hours they’re not going to make it.” As you fade away due to the loss of blood you see in the distant background a small shiny figure with propellers. The nurses and doctors clear the room racing toward it as you fall unconscious. After, what seems to be a lifetime later you awake. You’re alive!
Nurses and doctors come running in checking your vitals and current condition. You ask one of the nurses “How, with my blood type did I not die. Where did you get it from?” She replies, “From a lab in Bern almost 150 kilometers away. It wouldn’t have made here in time to save you if wasn’t for that little guy over there. She points to a box in corner reading Matternet Medical Drone Property of Bern labs. You lay back down in your bed in amazement just pondering on the idea that a drone just saved your life.
Delivery Drones, if you couldn’t tell exemplifies the new wave of technology and how we’re using these advances to better the medical field in emergency situations. Matternet a tech firm in Silicon Valley, are designing drones to deliver medical supplies such as blood, plasma organs and other medical needs to hospitals. Connected through a cloud type network these drones are to improve the speed of medical transportation, A trip that takes 30 mins by a vehicle is reduced to just 5 with a drone. Not only is this saving lives but also saving money– By using drones increased of ground transportation hospitals are saving 20-50 percent on emergency medical expenses. Matternet hopes that when the value of the medical drone is seen it can, expand and “Serve as a bridge to other on demand deliveries” like Amazon and Google.
Introducing something like Delivery Drones to the Medical or hospital market is innovative and creates opportunity. In doing this they’re allowing themselves to open to an entirely new target market expanding their reach form mainly tech and business companies to the medical field. Also, this new idea of delivery drones is going to become a need–The hospital is all about saving people’s lives and doing it quickly for both the benefit of the patient and the hospital, this now gives them an opportunity to do so. In addition to saving lives they’ saving the hospital money as well, which appeals to everyone.
Matternet is marketing their product to two main targets the medical (hospitals, labs, etc..) and the people within the city that benefit from it. This is a product that can provide a service to everyone so while the product itself is simply a drone if we thought about this from a market orientation view it’s “giving people a second chance at life”, and who wouldn’t want that. Matternet also has instituted a competition. They’re the only tech company in Switzerland who provides this services and other hospitals, after seeing its effects and the increase of people going to those facilities, are going to want to this new type of life saving technology by their side. There are of course regulatory forces like laws governing air pathways and travel that they’re going to have to consider the weather itself how are they going to navigate the drone through a snow storm, things of that nature. Overall this new creative idea is one the that benefits all and can really make an impact on the future medical and delivery market.